When you’re pulling a box off the shelf at the store, do you ever wonder who first had the idea to create what you’re holding in your hand? Or what they might have gone through to actually bring their idea to life? Here’s a reality show to make those questions vividly real!

It’s Survivor for entrepreneurs! An MBA smackdown! Take 20 new MBA grads (cuz MBA grads could never survive on the island), give them each $1,000 and 60 days to find a product concept and bring it to market. The formula applies, so along the way MBAs are driven out of the competition leaving just three competing for sales numbers and viewer votes to determine who wins enough to start their own commercial empire.